About us


From its inception in 2010, the Kiddie Concepts Vision is to be progressive in the area of safe products for children. With BPA free, Sippy Bottles and protective sunglasses for kids in their product range, Kiddie Concepts strive to be the choice for parents who put the health and safety of their children first. Kiddie Concepts produce quality products for children, free from chemicals, hazards and inferior materials.


Kiddie Concepts aim to be the first choice for parents when selecting products for their children. To educate parents in the importance of health and safety in the everyday lives of their children, and to provide conscious product choices for the consumer, putting their children and the environment first.

Kiddie Concepts Stainless Steel BPA Free Sippy Top Bottle leaches no harmful chemicals, and is reusable so reduces waste. The Kiddie Concepts childrens sunglasses for 0-7 year olds, meet Australian standard AS/NZS 1067:2003, ensuring the safety of young eyes against harmful UVA, UVB and UVC rays.


Kiddie Concepts provide quality products for children with an underpinning message of health, safety and sustainability for all our children and the world we live in.

The brief in all our projects has been simple, make the safest products for children, while retaining product quality and integrity.

We know that toxins/chemicals such as bisphenol A (BPA) can leach from plastic bottles into drinks and food and have the potential to cause endocrine disruption by mimicking hormones which could affect a child’s hormone balances. Children’s products containing BPA have been banned in Denmark, Canada, France and a number of States in the US. Unfortunately, despite mounting evidence of the harmful effects of BPA it is not yet banned in Australia. Kiddie Concepts solution to this was to make a stainless steel sippy top bottle that could see your child from toddler to primary school. It is a stainless steel sippy cup, three-in-one transition drinking bottle that is light weight and has been designed for water and other cold drinks for babies/toddlers. Change to the sports lid when your child outgrows the sippy top.

Damage to young eyes from the sun can comes from UVA, UVB and UVC rays. Kiddie Concepts’ range of  baby and kids’ sunglasses provides 100% protection against these rays, and their innovative design can withstand the tough treatment kids dish out. With super-flexible, shock-absorbing rubber frames and shatter-resistant lenses, the  sunglasses are less likely to break than regular frames – even when they’re bent, thrown or sat on.

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